The main venues for Thailand Rice Convention 2017, gala dinner, and accommodation for participants, is one of the country’s prestigious convention centres at Centara Grand & Bangkok Convention Centre, and Centara Grand at CentralWorld five-star business hotel in the heart of Bangkok.

And this year is even more special. The exhibition titled “Rice PLUS: rice in the innovation age” welcomes the general public to see the new world of rice and its related innovations, plus a special showcase of rice products, from its original forms and the advanced innovations. This exhibition will be organised at one of Southeast Asia’s lifestyle and shopping complex – CentralWorld.

Centara Grand & Bangkok Convention Centre at CentralWorld

Participants of Thailand Rice Convention 2017 will be fulfilled of all their needs thanks to complete line-up of amenities at Centara Grand & Bangkok Convention Centre at CentralWorld. Situated in the heart of Bangkok on Ratchadamri road, Bangkok Convention Centre is the right venue for national, regional, and international events equipped with the latest functional technologies for the matter.
Thailand Rice Convention 2017 will be organised on the space of 5,000 square metres of Bangkok Convention Centre.

Apart from the convention hall, at Centara Grand & Bangkok Convention Centre also features World Ballroom with the capacity of 1,000 persons in theatre-like interior, a total of seventeen Lotus Suites that can accommodate 10-400 persons, or M23 that can be converted into 4 separate rooms.

Every room is equipped with LCD Projector, Wi-Fi Internet, complimentary stationery and drinking water. Designed and built with bright and airy atmosphere in mind, Centara Grand & Bangkok Convention Centre at CentralWorld is open to natural lights. It is also equipped with kitchens and cocktail party-friendly spaces.

Centara Grand at CentralWorld

Relax at your own pace after tiring meeting in one of 505 peaceful and comfortable rooms at Centara Grand at CentralWorld, just a few steps from Centara Grand & Bangkok Convention Centre.

Be mesmerised by the dazzling panoramic view of Bangkok through single glass window pane. Be pampered with complete amenities within your rooms – safety box, hair dryer, high-speed internet, and international calls. But that is not all, executive guests are welcomed at World Executive lounge, a warm and cozy living room situated on 51st floor, and private check-in and check-out services.

Centara Grand at CentralWorld is located at the capital city’s best transportation vantage point. The compound is privately connected to Chit Lom BTS station. Travelling to business districts, shopping districts, or any other important points of interests in Bangkok, has never been easier.


Just a few steps from Centara Grand & Bangkok Convention Centre and Centara Grand at CentralWorld, the Eden 3 Plaza in CentralWorld shopping complex is the very venue for the welcoming ceremony of Thailand Rice Convention 2017.

As one of the venues of Thailand Rice Convention 2017, Eden 3 Plaza at CentralWorld is transformed into an exciting exhibition, with an aim of educating the general public about rice innovations.

CentralWorld is well known as one of the biggest lifestyle malls and shopping complices of Southeast Asia. Operating on an accumulated space of 300,000 square metres, CentralWorld shopping complex is the focal point of world’s famous brands, world-class restaurants, and a large multiplex theatre.

Field Visit

The Royal Chitralada Projects

Recognising the importance of sustainable development of agriculture in terms of farmers’ quality of life and environment conservation, as agriculture is Thailand’s biggest trade, His Majesty King Bhumibol Adulyadej in 1061 donated money out of his own pocket to initiate many of the country’s agricultural development projects all under one umbrella titled “The Royal Chitralada Projects”.

Situated on a large plot of land in the heart of Bangkok, within the Chitralada Royal Villa compound, the Royal Chitralada Projects feature vast areas of pilot plantations and factories of various departments, including pilot rice fields, rice millers, and chaff processing plant. The Royal Chitralada Projects are visited by more than 20,000 visitors each year to learn about the late King’s lifetime dedication on agricultural development under sufficiency economy theory.

Cho Heng Rice Vermicelli Factory Co., Ltd.

Established in 1930s, Cho Heng Rice Vermicelli Factory Co., Ltd. started out with production of “Three-headed Elephant” and “Erawan” brands of rice vermicelli for both sales in Thailand and for export. Cho Heng factory is the first of its kind in Thailand to have implemented hot air drying system in its production of white rice flour and sticky rice flour.

At present, the factory is situated in Samphran district of Nakhon Pathom, with the capacity of 10,000 tonnes per month. The factory’s R&D department has continuously been innovating by implementing new technologies for the production of hydrophobic flour or low-protein rice starch. Its rising-star product includes “ReisCare” baby powder, which was named the best rice innovative product in 2015.

Pathawin Co., Ltd.

Established in 1987 as an original equipment manufacturer (OEM) and then expanded its business into cosmetic research laboratory and testing centre in 2007. At present, Pathawin is an OEM for a number of premium cosmetic and spa brands. It is also a central laboratory and quality assurance centre for cosmetic products certified by the Ministry of Public Health.

The factory itself is in compliance with GMP, ISO 9001:2008, and ISO/IEC 17025:2005 in development, production, and quality assurance of cosmetic products. It is also certified by USDA Organic, a widely respected standards for organic products from the United States of America.

Participants of Thailand Rice Convention 2017 will be shown the strong potential of Thailand’s rice industry on its capability to add value and develop rice into efficient non-food products at this factory located in Pathum Thani province, just one hour from Bangkok.