WHY THAILAND



Thailand, the land of abundance, is the home of a large array of rice strains. The countless strains of rice grown in different parts of the country are dated back thousands of year to the pre-historical times. Now, Thailand’s proud traditional wisdom plus technological advancement has blessed us with more than 20,000 strains of rice – simply classified by local rices, commercial rices, and specialty rices born of crossbreeding technique.


As time went by, fragrance, savour, quality, and the high standards of Thai rice has helped Thailand gain 30% of the world rice trade. Thailand is trusted in its position of the world’s number one rice exporter for three decades. Thai rice – the world’s best fragrant rice – is now exported to more than 160 countries around the globe. And today, Thailand is now ready to introduce, for the first time ever, the cutting-edge rice stem cell.


With its many colours – red, purple, brown, and white – naturally-grown Thai rice strains with special identities and high nutritions are now integrated with advanced innovations in every production process. From now on, Thai rice will paint the world with new colours, new values, and new excitement.


For more in-depth information about Thai rice, please consult Thai Rice for Life web site www.thairiceforlife.com by Department of Foreign Trade.